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CabrerèsBTT

DESCRIPTION

Non-competitive mountain biking activity in the area of ​​Collsacabra (Osona) with more than 3,000 participants, making it one of the most popular in southern Europe.

TYPE OF ACTION

Collaboration in the organization by the Cabrerès Social and Territorial Association (ASTC). Revitalization of social networks. Creating aspects of Inbound Marketing and e-newsletters. Loyalty strategy among the participants: jersey choice contest, print publication, activities throughout the weekend, forum with talks, presentation of the event at the Old DAMM Factory, etc.

STATUS

2013, 2014 and 2015 editions.

Category

COMMUNITY MANAGER, DIGITAL MKT, DIGITAL TRANSF., MKT PLANS