DESCRIPTION
Competitive mountain sports activity held in the area of Collsacabra (Osona) with the main sponsorship of the SPORT newspaper.
TYPE OF ACTION
Collaboration in the organisation by the Cabrerès Social and Territorial Association (ASTC). Revitalisation of social networks. Creating aspects of Inbound Marketing and e-newsletters. Strategy for attracting participants: inclusion of leading brokers, recruitment of leading brands in the sector, press releases in the main sports newspapers, etc.
STATUS
1st. Edition 2015.